The Intricate Behavior of Soft Glassy Material

🦢 A little shift to the ~ art side ~ with this gelatin series

If I am to be transparently clear, the jellos have always quietly been an art project — borne of dreaming up a ridiculous solve for my puppy’s stubbornly floppy ears (they are up now!) and silly labored vessels to put my creative energy while my life in design seemed to be ending (maybe it just changed ? Either way, I’m glad for the break to reconnect and find new footing).

💎 So very grateful for this dreamy, exploratory opportunity to cast this silly jello endeavor in a new light and blessed to collaborate with some real gems:

Art Direction, Gelatin, and Styling: Nicole Licht
Photography and Set Design: Francisco de Deus
Artistic Retouching: Zach Vitale