From 2010-2015, I worked at Etsy.com During my time there I became a founding member of Etsy’s in-house Brand Design Studio, Etsy was awarded the National Design Award in 2014, and went public in 2015.
Etsy SHARE THE LOVE
Paper cut design for Etsy's 2012 Valentine's Day Campaign.
The message "Say I love you with Etsy," was threaded through
Etsy homepage banners, international posters, online and social
media assets, and tote bag giveaways. The campaign culminated
with a shareable promotional video.
Creative Direction: Randy Hunt
Video Director, Video Editor: Tara Young
Art Direction, Design, Paper Craft: Nicole Licht
Colorist: Honest Labor
Music: Eric Beug
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Created while working in-house at Etsy
ETSY HOLIDAY 2013
Etsy sellers were encouraged to "break new ground" both creatively
and as business owners—during the holiday season for our 2013
seller-facing holiday campaign. This message was communicated
across multiple deliverables including online educational materials,
environmental graphics and signage for the One of a Kind Show,
gift tags, and wrapping paper.
All typographic sculptures were created in collaboration
with Melissa Deckert.
Creative Direction: Randy J. Hunt
Art Direction: Jeremy Perez-Cruz
Project Management: Ashley Dawn Edwards
Design: Melissa Deckert & Nicole Licht
Prop Styling: Melissa Deckert & Nicole Licht
Copy: Wynne Renz
Photography: Aaron Cameron Muntz
Vinyl Letterforms: Big Secret Lasercutting
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Created while working in-house at Etsy
Valentine's Day 2014
Prop design and styling for Etsy's 2014 Valentine's Day Campaign.
Each scene was inspired by the tools used to make each Etsy product,
enhanced by a unique line referencing the process. The overarching message
"Say I love you with Etsy," was threaded through
subway ads in Canada, online and social media assets, and a promotional video.
Creative Direction: Julia Hoffman
Art Direction: Daniel Dittmar
Project Management: Eva Green
Design, Paper Props, Styling: Nicole Licht and Melissa Deckert
Copy: Paul Caiozzo & Nathan Frank
Photography: Henry Hargreaves
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Created while working in-house at Etsy
SAY I LOVE YOU WITH ETSY
A little culminating video made with the handcrafted props built for
the 2014 Valentine's Day marketing campaign. The hand-cut type
featured was translated to reach Etsy's global community. You can see
the French, Italian, Spanish, Dutch, and German versions by clicking
on the corresponding language. English language is below.
Creative Direction: Julia Hoffman
Art Direction: Daniel Dittmar
Design, Direction, Prop building: Nicole Licht and Melissa Deckert
Filming and Post Production: My Active Driveway
Colorist: Honest Labor Color
Music: "Make It Up" by The Blow, courtesy of Kanine Records,
by arrangement with Terrorbird Media
