Etsy sellers were encouraged to "break new ground" —both creatively
and as business owners—during the holiday season for our 2013
seller-facing holiday campaign. This message was communicated
across multiple deliverables including online educational materials,
environmental graphics and signage for the One of a Kind Show,
gift tags, and wrapping paper.

 All typographic sculptures were created in collaboration
with Melissa Deckert. 

Creative Direction: Randy J. Hunt
Art Direction: Jeremy Perez-Cruz
Design: Nicole Licht and Melissa Deckert
Copy: Wynne Renz
Photography: Aaron Cameron Muntz